Transforming Malabar Since 2020
A multidimensional consulting & talent development firm headquartered in Kozhikode, Kerala. Empowering individuals and organizations through integrated Sales, Recruitment, Marketing Intelligence, and Practical Business Education.
Our Mission
To transform Malabar into a dynamic economic and entrepreneurial ecosystem by bridging the skill-market gap through integrated services in Sales, Recruitment, Marketing Intelligence, and Practical Business Education.
We empower individuals and organizations to realize their full growth potential through practical, scalable, and entrepreneurial ecosystems. Our mission: Launch 100 startups by 2028 and achieve a 25% increase in Malabar startup participation.
Our Founding Story
PerpeX was born from a critical observation: the Malabar region suffered from underemployment post-education, with 60% of college graduates nationwide lacking job-ready sales and business skills.
In 2020, our founders—Navas Shereef, Mohammed Rafi, Shahinsha Thasveer, and Ashif each with expertise in sales, HR, finance, and operations, conceived a solution that would bridge this critical skill-market gap.
What started with an inaugural pilot in Kozhikode involving 30 students from three local colleges has now grown to serve 550+ individuals and facilitate recruitment for 50+ organizations, achieving 150% YoY growth and profitability within 6 months.
Our Journey
From a small startup in Kerala to a nationally recognized consulting firm, here are the key milestones in our growth story.
2020
2020
Conceptualization
PerpeX conceived by four founders combining 8-15 years of expertise in sales, HR, finance, and operations. Inaugural pilot conducted in Kozhikode involving 30 students from three local colleges.
2021
2021
Official Launch & LLP Incorporation
PerpeX Insights LLP officially established with headquarters in Kozhikode, Kerala. Started operations with mission to transform Malabar's entrepreneurial ecosystem.
2022
2022
Vertical Development
Launched four core verticals: SaleX (Business Development Accelerator), PlaceX (Strategic Talent Sourcing), MarketriX (Brand & Digital Growth Solutions), and PerpeX B-School (Job-Ready Training Program). Established operational frameworks and client base.
2023
2023
Rapid Scaling & Profitability
Achieved major breakthrough with 350 successful placements and profitability within 6 months. Launched Greater Malabar Campaign to strengthen regional startup ecosystem with 1,200+ entrepreneurs reached.
2024
2024
Ecosystem Leadership
Delivered training to 550+ youth and corporate employees through PerpeX B-School. Facilitated recruitment for 50+ organizations. Achieved 150% year-over-year revenue growth, establishing PerpeX as regional leader.
2025
2025
B-School Enhancement & BXP Program
Enhanced PerpeX B-School with revolutionary BXP (Business Execution Program). Cohort Alpha started with 25 high-potential participants, achieving 100% placement support with real outcomes for job-ready professionals.
Leadership Team
Meet the experienced leaders driving PerpeX's vision and ensuring exceptional results for our clients across all verticals.
Navas Shereef
Co-founder & COO
HR strategy expert and team development specialist with 8+ years of experience in organizational growth and talent management. Leads operational excellence and people-centricity initiatives at PerpeX.
Key Achievements:
- 8+ years in HR strategy and team development
- Led operational excellence initiatives
- Expert in organizational scaling strategies
Mohammed Rafi
Co-founder & Head of SaleX
Sales operations expert responsible for SaleX vertical performance and sales KPIs. Specializes in business development acceleration and market-facing sales competence with 78% KPI clearance rate.
Key Achievements:
- Built sales systems achieving 78% KPI clearance
- Led 15,000+ successful cold call campaigns
- Expert in CRM and sales automation
Shahinsha Thasveer
Co-founder & Program Director
Curriculum development specialist and education innovator. Leads PlaceX operations and PerpeX B-School initiatives, transforming theoretical knowledge into practical business skills with 350+ successful placements.
Key Achievements:
- Designed curriculum for 550+ trainees
- Achieved 350+ successful placements
- Pioneered BXP execution-driven education model
Mohammed Ashif
Co-founder & Strategic Advisor
A Teacher, Entrepreneur, and Accountant with an M.Com degree. He is currently working as a Finance Manager at Perpex Insights LLP, where he handles budgeting, forecasting, financial reporting, performance analysis, and ensures financial strategies align with company goals.
Key Achievements:
- Oversees budgeting, forecasting, and financial reporting
- Ensures alignment of financial strategies with company goals
- Collaborates cross-functionally to manage cash flow and improve processes
Certifications & Partnerships
Kerala Startup Mission Partner
Official partner for startup ecosystem development and Greater Malabar Campaign
Kerala Startup Mission
HubSpot Solutions Partner
Certified CRM implementation and sales automation partner for SaleX operations
HubSpot
LinkedIn Recruiter Certified
Advanced talent sourcing and recruitment certification for PlaceX vertical
Zoho Authorized Partner
Certified partner for CRM and business automation solutions with SalesIQ integration
Zoho Corporation
Ready to Be Part of Our Story?
Join the 550+ professionals we've trained and 50+ organizations we've served. Experience the transformation from Malabar's leading consulting and talent development firm.